"Marshall McLuhan talks about the difference between 'hot' and 'cold' senses, like, for example, hearing and smelling are 'hot' because there's no way to turn them off, and they sort of invade your body."
"Yeah, but what if you just plug your nose and hold your breath?" Katie says as we roll past the riot of lights in the ads on the LED billboard at Barclays Center.
"Well, you'd still taste it," I say.